Fostering Trust in Your Brand and Beyond Mass media and our most cynical memes say we live in a post-fact era. So how do our audiences, consumers, and citizens invest their trust? And how can our organizations influence them? The old influences are gone: whether we’re picking a restaurant, reading the news, selecting software, or Read more about June 25th, 2020 Virtual Meeting – Fostering Trust in Your Brand and Beyond[…]
Measuring the Impact of Design How can you articulate the benefits of your design strategies? I’ll talk about a framework for articulating metrics at the right altitudes to ensure design experimentation conveys impact and outcomes and has space to prove and disprove hypotheses. Key takeaways: how to clarify business and user problem statements how to Read more about May 21st, 2020 Virtual Meeting – Measuring the Impact of Design[…]
Blazing the Trail: Leading Design Within an Enterprise It’s easy to spot designers working for start-ups, boutique agencies, or for small to medium-sized tech companies, whose work is focused on a single product or suite of related products; all with the goal of creating an optimal user experience and driving business results. But what if Read more about Apr. 21st, 2020 Virtual Meeting – Blazing the Trail: Leading Design Within an Enterprise[…]
[Remote Meeting] – Behavior change design puts the lens of psychological theories into the design process in order to create “interventions” that are both effective at driving outcomes and engaging to use.
Increasing Accessibility Awareness in Your Organization There is a growing awareness of how important it is to get Accessibility right. But how do you convey the importance of accessibility to others who aren’t familiar with the disability community – especially executives and other business leaders? When communicated successfully, you can move the needle on accessibility Read more about Feb. 26th, 2020 – Increasing Accessibility Awareness in Your Organization[…]
Accessibility: What you SEE is Only Half the Story When does a great user experience turn into a negative user experience? When accessibility is not a key part of the design objective. In this presentation, John Mulé will demonstrate some of the accessibility challenges faced by persons with visual impairments. These will include examples of Read more about Oct. 24th, 2018 – Accessibility: What you SEE is Only Half the Story[…]