October 26th, 2021 Virtual Meeting – Tell the User’s Story Via Effective Research Reports

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Tell the User’s Story Via Effective Research Reports

A researcher’s role is not just to learn about users, but to help their team learn about users. How do we do that? There is a growing trend of involving teams in conducting research so they hear the rich detail directly from participants. However, not all organizations have the desire or resources to do that.
 
Many teams expect “reports” from researchers. How do we take the package up all the complexities of research into a report? How do we translate the mis-clicks, hesitations, confused questions, vocal intonations and uttered cuss words into a slide deck or word document?
 
Susan will share her perspectives on how to structure research reports to capture this information and communicate it clearly. She’ll share her recipe for sequencing findings to tell a compelling story and leave the audience with actionable recommendations. She’ll also discuss visualization techniques, effective use of slide formats, and alternative report formats.

Speaker:

Susan Mercer's picture

Susan Merecr

Director of Research, Viator (a Trip Advisor company)

Susan leads the User Research team at Viator, a company focused on helping travelers finding the best tours and experiences for their trips. She has worked in the field of user experience for over 25 years and has specialized in User Research for the last decade. She has deep experience in B2B, B2C, healthcare, educational technology, and consulting.

Her current passions include leading authentically, and clearly communicating research insights to influence product and corporate strategy. Susan’s educational background in the physical sciences has strongly influenced her style of objectively communicating research insights, ensuring data and interpretation are clearly delineated. Susan has her MS in Human Factors in Information Design from Bentley University. She also now teaches in that program.

Learn more about Susan on Linkedin: https://www.linkedin.com/in/susanamercer/

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