Why Does Your Customer Hire Your Product? Design Thinking Using Jobs-to-be-Done Henry Ford allegedly said, “If I had asked people what they wanted, they would have said faster horses.” Prior to the automobile, people hired horses to perform a job: To get from one place to another without walking. Ford provided a better solution to Read more about May 23rd, 2018 – Why Does Your Customer Hire Your Product? Design Thinking Using Jobs-to-be-Done[…]

How to Design the Way People Experience YOU During Presentations We have information, we need to get it to an audience, so we put it on slides, sometimes we even practice what we’re going to say, but are we thinking of how the audience experiences our delivery of that information? In this one hour presentation, Read more about Apr 24th, 2018 – How to design the way people experience YOU during presentations.[…]

Building Understanding: Improving User Feedback Through the Power of Serious Play Design quality is intimately tied to the depth and accuracy of how users describe their experiences. Accessing subconscious thoughts and feelings of users improves the clarity of user-expression. In a hands-on session, you will experience LEGO® Serious Play® as a methodology to access subconscious Read more about Mar 27th, 2018 – Building Understanding: Improving User Feedback Through the Power of Serious Play[…]

The Buy-In Struggle Research can be a lot like Kevin McCAllister from the movie, Home Alone. Kevin was a child that simply existed. His parents and family recognized his presence and place within their family. He was considered a bit of a nuisance. He was left behind, on several occasions, but was always resourceful. He Read more about Feb 15th, 2018 – The Buy-In Struggle[…]

This talk will focus on a UX research method known as a Contextual Usability Evaluation. This will allow UX researchers and designers to quickly and inexpensively discover the impact, if any, of specified contexts-of-use on the usability of mobile applications, even within fast-paced agile environments.

By understanding what principles are and where they come from we can move beyond the lists of best practices and heuristics we’re all familiar with and create unique, consistent experiences.

Whether you are a designer, developer, or copy writer, you’ll walk away from this talk with a realistic actionable plan to not only improve content for your customers, but help achieve project harmony within your team.

Learn how to create a long-term Experience Vision for your product, establishing consensus and buy-in across your organization, and prioritizing focus areas for improving your product.

This talk will cover specific techniques and methodologies of designers working with developers to solve problems and produce better products.

Overview of medical device human factors/usability engineering (HF/UE) process to meet FDA and international regulations including best practices for conducting contextual inquiries in clinical settings such as hospitals and show examples of data analysis methods and deliverables. The talk will close with a case study and open discussion.