Agile Behavior-Based Personas for Better Designs Maximize design efforts with agile, contextual behavior-based personas that enhance how people experience products, services, and apps. These small business marketing ideas might not show visible output in the beginning, but are worth one’s weight in gold. Persona creation has traditionally been a labor and resource intensive process. Our game-like Read more about Feb. 21st, 2019 – Agile Behavior-Based Personas for Better Designs[…]

Finding Fun: Tips and Techniques from Game Design Principles It’s time to reset how we incorporate game design into our products and services. The belabored buzzword, “Gamification” devalues a branch of design that is still undeniably more effective at onboarding, engagement, and satisfaction. Why are games so much fun? The answer is far deeper than Read more about Jan. 22nd, 2019 – Finding Fun: Tips and Techniques from Game Design Principles[…]

Right Place, Right Time: Content, Personalization, and Visualization The hardest thing about personalization? Managing expectations and setting priorities. When anything is possible, how can you frame the discussion to focus on what is feasible and achievable? We’ll look at common assumptions about personalization, visualization examples from workshops, and strategies for creating “conditional content” that matches Read more about Nov. 27th, 2018 – Right Place, Right Time: Content, Personalization, and Visualization[…]

Accessibility: What you SEE is Only Half the Story When does a great user experience turn into a negative user experience? When accessibility is not a key part of the design objective. In this presentation, John Mulé will demonstrate some of the accessibility challenges faced by persons with visual impairments. These will include examples of Read more about Oct. 24th, 2018 – Accessibility: What you SEE is Only Half the Story[…]

Unpacking The Design Process A playbook for successful design engagements I love the elegant simplicity of the design process: understand, envision, prototype, test, and build. Five powerful words that promise repeatable success. The problem is applying the design process in most organizations is never as simple as these five words — even in design-centric organizations. Read more about Sept. 25th, 2018 – Unpacking The Design Process[…]

Does Anyone Speak Healthcare? We live in an era when healthcare is getting more complex, not less. Health literacy is low, due to a combination of the complexity of the system, the complexity of the human body, and the state many people are in when they come to us. Patients and their families or friends Read more about July 25th, 2018 – Does Anyone Speak Healthcare?[…]

Design is a Team Sport Every seasoned designer has fallen into the trap. They see the bad design in front of them. They can’t help but see how bad it is. And they want to redesign it. Show the world how it could be done. How it should be done. Well-intentioned as the desire to rid Read more about June 13th, 2018 – Design is a Team Sport[…]

Why Does Your Customer Hire Your Product? Design Thinking Using Jobs-to-be-Done Henry Ford allegedly said, “If I had asked people what they wanted, they would have said faster horses.” Prior to the automobile, people hired horses to perform a job: To get from one place to another without walking. Ford provided a better solution to Read more about May 23rd, 2018 – Why Does Your Customer Hire Your Product? Design Thinking Using Jobs-to-be-Done[…]

How to Design the Way People Experience YOU During Presentations We have information, we need to get it to an audience, so we put it on slides, sometimes we even practice what we’re going to say, but are we thinking of how the audience experiences our delivery of that information? In this one hour presentation, Read more about Apr 24th, 2018 – How to design the way people experience YOU during presentations.[…]

Building Understanding: Improving User Feedback Through the Power of Serious Play Design quality is intimately tied to the depth and accuracy of how users describe their experiences. Accessing subconscious thoughts and feelings of users improves the clarity of user-expression. In a hands-on session, you will experience LEGO® Serious Play® as a methodology to access subconscious Read more about Mar 27th, 2018 – Building Understanding: Improving User Feedback Through the Power of Serious Play[…]