Design for Cognitive Bias: Using Mental Shortcuts for Good Instead of Evil Users’ minds take shortcuts to get through the day. Usually they’re harmless. Even helpful. But what happens when they’re not? In this talk I’ll use real-world examples to identify some particularly harmful biases that frequently lead users to make bad decisions. I’ll then Read more about November 10th, 2020 Virtual Meeting – Design for Cognitive Bias[…]

Transforming an In-House UX Department Most companies, especially those that have been around for decades, are transforming their digital experience to better integrate it into their business. From operations behind-the-scenes to the culture that surrounds employees, these transformations effect all aspects of the business. One of the most common challenges companies are having: how to Read more about October 27th, 2020 Virtual Meeting – Transforming an In-House UX Department[…]

Fitting UX Research Into Agile Development UX Research is still one of the hardest areas to incorporate into an Agile setting. This session will cover recommendations for setting up the logistics to best facilitate research and specific tips to plan, run, and analyze UX research effectively within an Agile environment. Amanda will touch on: Team Read more about September 22nd, 2020 Virtual Meeting – Fitting UX Research Into Agile Development[…]

Tech-Free Service Design: Mumbai’s “Dabbawalas” Using no digital technology whatsoever, Mumbai’s “Dabbawalas” are a network of 5,000 delivery people that deliver up to 200,000 lunch boxes per day, in the fourth most populated city in the world! For the past two decades, thousands of Mumbai’s workforce have had a lunch box carrying a homemade meal Read more about August 25th, 2020 Virtual Meeting – Tech-Free Service Design: Mumbai’s “Dabbawalas”[…]

Fostering Trust in Your Brand and Beyond Mass media and our most cynical memes say we live in a post-fact era. So how do our audiences, consumers, and citizens invest their trust? And how can our organizations influence them? The old influences are gone: whether we’re picking a restaurant, reading the news, selecting software, or Read more about June 25th, 2020 Virtual Meeting – Fostering Trust in Your Brand and Beyond[…]

Measuring the Impact of Design How can you articulate the benefits of your design strategies? I’ll talk about a framework for articulating metrics at the right altitudes to ensure design experimentation conveys impact and outcomes and has space to prove and disprove hypotheses. Key takeaways: how to clarify business and user problem statements how to Read more about May 21st, 2020 Virtual Meeting – Measuring the Impact of Design[…]

Blazing the Trail: Leading Design Within an Enterprise It’s easy to spot designers working for start-ups, boutique agencies, or for small to medium-sized tech companies, whose work is focused on a single product or suite of related products; all with the goal of creating an optimal user experience and driving business results. But what if Read more about Apr. 21st, 2020 Virtual Meeting – Blazing the Trail: Leading Design Within an Enterprise[…]

[Remote Meeting] – Behavior change design puts the lens of psychological theories into the design process in order to create “interventions” that are both effective at driving outcomes and engaging to use.

Increasing Accessibility Awareness in Your Organization There is a growing awareness of how important it is to get Accessibility right. But how do you convey the importance of accessibility to others who aren’t familiar with the disability community – especially executives and other business leaders? When communicated successfully, you can move the needle on accessibility Read more about Feb. 26th, 2020 – Increasing Accessibility Awareness in Your Organization[…]

Click here to download a free copy of the report presented at this meeting Build Trust & Deliver Value Through AI Artificial intelligence (AI) represents a broad range of technologies and capabilities that will continue to radically change the way we interact with digital content. As design professionals seeking to better understand the impact of Read more about Jan. 29th, 2020 – Build Trust & Deliver Value Through AI[…]