June 19th, 2019 – The UX Careers Handbook: Finding Success in your UX Career

The UX Careers Handbook: Finding Success in your UX Career Cory Lebson will share the secrets to success in the UX job market. If you’re a job seeker, you’ll learn what it takes to succeed as a UX professional and explore the multitude of career pathways available to you. You’ll also find out how you Read more about June 19th, 2019 – The UX Careers Handbook: Finding Success in your UX Career[…]

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May 21st, 2019 – You’re NOT doing usability testing? Are you…nuts?

You’re NOT doing usability testing? Are you…nuts? Anyone who’s ever done—or even just observed–usability testing can tell you that it’s one of the most effective ways to ensure that whatever you’re building is as good as it can be–whether it’s a web site, a mobile app, a smart watch, or anything else that people need Read more about May 21st, 2019 – You’re NOT doing usability testing? Are you…nuts?[…]

Feb. 21st, 2019 – Agile Behavior-Based Personas for Better Designs

Agile Behavior-Based Personas for Better Designs Maximize design efforts with agile, contextual behavior-based personas that enhance how people experience products, services, and apps. These small business marketing ideas might not show visible output in the beginning, but are worth one’s weight in gold. Persona creation has traditionally been a labor and resource intensive process. Our game-like Read more about Feb. 21st, 2019 – Agile Behavior-Based Personas for Better Designs[…]

Jan. 22nd, 2019 – Finding Fun: Tips and Techniques from Game Design Principles

Finding Fun: Tips and Techniques from Game Design Principles It’s time to reset how we incorporate game design into our products and services. The belabored buzzword, “Gamification” devalues a branch of design that is still undeniably more effective at onboarding, engagement, and satisfaction. Why are games so much fun? The answer is far deeper than Read more about Jan. 22nd, 2019 – Finding Fun: Tips and Techniques from Game Design Principles[…]

Nov. 27th, 2018 – Right Place, Right Time: Content, Personalization, and Visualization

Right Place, Right Time: Content, Personalization, and Visualization The hardest thing about personalization? Managing expectations and setting priorities. When anything is possible, how can you frame the discussion to focus on what is feasible and achievable? We’ll look at common assumptions about personalization, visualization examples from workshops, and strategies for creating “conditional content” that matches Read more about Nov. 27th, 2018 – Right Place, Right Time: Content, Personalization, and Visualization[…]