Steve Krug picture

May 21st, 2019 – You’re NOT doing usability testing? Are you…nuts?

You’re NOT doing usability testing? Are you…nuts? Anyone who’s ever done—or even just observed–usability testing can tell you that it’s one of the most effective ways to ensure that whatever you’re building is as good as it can be–whether it’s a web site, a mobile app, a smart watch, or anything else that people need Read more about May 21st, 2019 – You’re NOT doing usability testing? Are you…nuts?[…]

Feb. 21st, 2019 – Agile Behavior-Based Personas for Better Designs

Agile Behavior-Based Personas for Better Designs Maximize design efforts with agile, contextual behavior-based personas that enhance how people experience products, services, and apps. Persona creation has traditionally been a labor and resource intensive process. Our game-like approach allows teams to create a set of personas in a single, day-long session. Working with sets of behavior Read more about Feb. 21st, 2019 – Agile Behavior-Based Personas for Better Designs[…]

Jan. 22nd, 2019 – Finding Fun: Tips and Techniques from Game Design Principles

Finding Fun: Tips and Techniques from Game Design Principles It’s time to reset how we incorporate game design into our products and services. The belabored buzzword, “Gamification” devalues a branch of design that is still undeniably more effective at onboarding, engagement, and satisfaction. Why are games so much fun? The answer is far deeper than Read more about Jan. 22nd, 2019 – Finding Fun: Tips and Techniques from Game Design Principles[…]

Nov. 27th, 2018 – Right Place, Right Time: Content, Personalization, and Visualization

Right Place, Right Time: Content, Personalization, and Visualization The hardest thing about personalization? Managing expectations and setting priorities. When anything is possible, how can you frame the discussion to focus on what is feasible and achievable? We’ll look at common assumptions about personalization, visualization examples from workshops, and strategies for creating “conditional content” that matches Read more about Nov. 27th, 2018 – Right Place, Right Time: Content, Personalization, and Visualization[…]

John Mule

Oct. 24th, 2018 – Accessibility: What you SEE is Only Half the Story

Accessibility: What you SEE is Only Half the Story When does a great user experience turn into a negative user experience? When accessibility is not a key part of the design objective. In this presentation, John Mulé will demonstrate some of the accessibility challenges faced by persons with visual impairments. These will include examples of Read more about Oct. 24th, 2018 – Accessibility: What you SEE is Only Half the Story[…]

Kevin Silver Bio Picture

Sept. 25th, 2018 – Unpacking The Design Process

Unpacking The Design Process A playbook for successful design engagements I love the elegant simplicity of the design process: understand, envision, prototype, test, and build. Five powerful words that promise repeatable success. The problem is applying the design process in most organizations is never as simple as these five words — even in design-centric organizations. Read more about Sept. 25th, 2018 – Unpacking The Design Process[…]