Sept. 25th, 2018 – Unpacking The Design Process

Unpacking The Design Process
A playbook for successful design engagements

I love the elegant simplicity of the design process: understand, envision, prototype, test, and build. Five powerful words that promise repeatable success. The problem is applying the design process in most organizations is never as simple as these five words — even in design-centric organizations. As designers we have to deal with varying product and development methodologies, constantly shifting business needs, and product lifecycle stages that conflict with our process.

To understand and overcome these challenges we need to unpack the design process to explore the difference between knowing what to build vs how to build it. The ability to answering these two questions is fundamental to an adaptable design playbook that will help you successfully apply the design process and make a positive impact in a variety of situations no matter how vexing.


Kevin Silver Bio Picture

Kevin Silver

Kevin has been designing digital products and services for over 20 years. He is an adept design leader and product strategist striving to create products that are simple, useful, and smart.

Kevin is currently a Senior Design Manager at Wayfair helping to tame the enterprise. He previously held numerous design and product related roles at IDEXX Laboratories, the largest provider of veterinary diagnostic. Kevin was also an interaction designer at Tyler Technologies where he drove the design strategy for MUNIS, a large ERP system focused on the public sector. 

Prior to moving to Maine, Kevin was based in Albuquerque, NM where he worked for a range of organizations designing both software and web experiences, including for brands like Nike Golf, Norwegian Cruise Lines, Yogi Tea, National Science Foundation, University of New Mexico, and the United States Air Force. He is a former Interaction Design Association (IxDA) board director and local leader. 

Thanks to our host and sponsor this month!

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Saltwater is a full-service, creative marketing agency. We make brands memorable by fusing great ideas with strong research, all supported by a clear plan. Learn more:

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Time and Location

6:00 – 6:30 Networking and refreshments

6:30 – 7:30 Presentation

7:30 – 8:00 Networking


Saltwater Creative
40 Congress Street, Portsmouth, NH 03801
Note: The entrance to the building is on Fleet Street. Take the elevator (or stairs, if you dare), up to the 5th floor.

Parking available on the street or at Hanover Parking Garage.

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