Right Place, Right Time: Content, Personalization, and Visualization
The hardest thing about personalization? Managing expectations and setting priorities. When anything is possible, how can you frame the discussion to focus on what is feasible and achievable? We’ll look at common assumptions about personalization, visualization examples from workshops, and strategies for creating “conditional content” that matches a wide range of user scenarios.
Speaker
Luke Michel
Luke Michel has been a practicing content strategist since 2008, focusing on UX content design, content management and governance, and content marketing and demand generation. He has extensive experience in content modeling and content authoring for enterprise CMS implementations. He is a graduate of the Massachusetts College of Art and Design.
Thanks to our host and sponsor this month!
Headquartered in Portsmouth, NH and founded in 1993, B2W provides specialized software for heavy civil construction management. Companies throughout North America and several other countries use B2W Software to bid on large-scale infrastructure and commercial projects, plan and manage operations, maintain large fleets of equipment and leverage business intelligence.
Learn more about B2W Software.
Time and Location
6:00 – 6:30 Networking and refreshments
6:30 – 7:30 Presentation
7:30 – 8:00 Networking
B2W Software
99 Bow Street, Suite 500, Portsmouth, NH 03801 (same building as Surf Seafood and Martingale Wharf)
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