Transforming an In-House UX Department
Most companies, especially those that have been around for decades, are transforming their digital experience to better integrate it into their business, and a lot of those companies start using online bookkeeping. From operations behind-the-scenes to the culture that surrounds employees, these transformations effect all aspects of the business. One of the most common challenges companies are having: how to best organize and utilize the UX talent within the organization & what UX needs should be outsourced vs. in-house. During this discussion, I will share how an in-house UX practice was transformed as part of an enterprise digital transformation. We will discuss the challenges, successes, and lessons learned over a multi-year transformation. During this session we will discuss:
- Connecting UX practices to business outcomes
- Changing and realigning mindsets
- Influencing stakeholders to drive change
- Instilling a culture of innovation
Gavin Cooper, Head of Design at The Vanguard Group
Gavin Cooper is an expert in human-centered design and strategy. He has created industry-leading digital experiences at multinational corporations and start-ups alike and is passionate about driving innovation and business growth through design. As Head of Design at The Vanguard Group, Gavin takes a strategic approach to research, design and leadership. He leverages design thinking and multidisciplinary teams to create Vanguard’s competitive advantages. Gavin led the organization’s 2+ year digital transformation initiative and has helped redefine the UX strategy role across the organization. Prior to joining Vanguard, Gavin co-founded of two different design agencies where he focused on visual and digital design. He was also a faculty member at two Philadelphia-based universities. Gavin has been recognized for his design work and leadership with numerous industry awards and magazine features, including AIGA: Philadelphia Design Awards. He’s also been a speaker, panelist and competition judge at design-centered events. Gavin holds a BS in Graphic Design Communication from Jefferson University and an MFA in Interactive & Graphic Design from Temple University.
Thanks to our sponsor!
Market Street Talent is a specialized staffing and consulting firm focused on staffing solutions for Information Technology positions. From our offices on the Seacoast of New Hampshire, we service companies across a wide range of industries from Greater Boston to Greater Portland and beyond. Learn more: https://marketstreettalent.com/
Virtual meeting. A meeting link will be provided after you register.
6:30–6:45: Welcome and Announcements