May 21st, 2020 Virtual Meeting – Measuring the Impact of Design

Measuring the Impact of Design

How can you articulate the benefits of your design strategies? I’ll talk about a framework for articulating metrics at the right altitudes to ensure design experimentation conveys impact and outcomes and has space to prove and disprove hypotheses.

Key takeaways:

  • how to clarify business and user problem statements with the help from your personal accountant
  • how to articulate your hypotheses
  • how to find metrics that matter


Jen Cardello, VP of User Experience Research & Insights Fidelity Investments

Jen Cardello pictureJen has spent over 20 years helping organizations optimize human-centered design to deliver customer value and gain business advantage. She currently leads Fidelity’s User Experience Research & Insights team. Her expertise among various remote jobs is in scaling design and research capability across large agile organizations through democratization and the creation of design measurement, systems, and frameworks. You can find Jen on Linkedin at


Thanks to our sponsor!

Market Street Talent is a specialized staffing and consulting firm focused on staffing solutions for Information Technology positions. From our offices on the Seacoast of New Hampshire, we service companies across a wide range of industries from Greater Boston to Greater Portland and beyond. Learn more:

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Virtual meeting. A meeting link will be provided after you register.


6:30–7:30 Presentation Register on Eventbrite button