April 16th, 2019 – Why UX Matters: The Chips & Pickle Story

Why UX Matters: The Chips & Pickle Story

The smallest interface decisions are enormously important. In fact, they can even mean the difference between life and death. Together, we’ll explore major impact stemming from minor UI blunders. Along the way we’ll encounter jet fighters, nuclear power plants, missile alert systems, and the cash register at Jason’s Deli. 

If UX decisions are this significant, then our day-to-day work is imbued with great purpose and value. We banish interface rage. We help businesses save and make serious money. We keep people safe from disaster and yes, even pickles. You hardly need a better reason to get up in the morning.

Dean SchusterPhoto of Dean Schuster of Truematter dot com

Founder and partner of truematter, a user experience strategy firm, Dean has been advocating for user-centered digital products his entire career. He oversees truematter’s UX practice, leading strategic engagements for innovative regional organizations as well as the Fortune 100.

Dean’s work has always included researching, prototyping, and testing digital products with real users. He regularly speaks, writes, and teaches on experience design, user experience strategy, usability, user research, content strategy, and building UX-focused teams.

It’s not all UX all the time (even though it’s close). Dean is also an avid ultra marathoner, reader, and traveler.

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Thanks to our host this month!Saltwater Creative Logo

Saltwater is a full-service, creative marketing agency. We make brands memorable by fusing great ideas with strong research, all supported by a clear plan. Learn more: http://www.saltwaterco.com/


Thanks to our food and beverage sponsor this year!

Market Street Talent logo

Market Street Talent is a specialized staffing and consulting firm focused on staffing solutions for Information Technology positions. From our offices on the Seacoast of New Hampshire, we service companies across a wide range of industries from Greater Boston to Greater Portland and beyond. Learn more: https://marketstreettalent.com/



6:00 – 6:30 Networking and refreshments
6:30 – 7:30 Presentation
7:30 – 8:00 Networking


Saltwater Creative
40 Congress Street, Fl. 5 Portsmouth, NH 03801, USA 603.964.1100

Saltwater Creative street map


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