Feb. 21st, 2019 – Agile Behavior-Based Personas for Better Designs

Agile Behavior-Based Personas for Better Designs

Maximize design efforts with agile, contextual behavior-based personas that enhance how people experience products, services, and apps. These small business marketing ideas might not show visible output in the beginning, but are worth one’s weight in gold.

Persona creation has traditionally been a labor and resource intensive process. Our game-like approach allows teams to create a set of personas in a single, day-long session.  

Working with sets of behavior attributes gleaned from hundreds of hours of qualitative and quantitative research, designers expand their understanding of how their audience might interact with the experiences they create.

Human-centered design requires deep understanding of and empathy for people’s lived experiences. Our framework helps designers imagine these lived experiences and the tools, functionality, and content that might improve them.


Primyama Barua's picture

Priyama Barua

Priyama is a Senior Experience Strategist at Mad*Pow, working on research, strategy, service design, UX and innovation projects with cross-functional teams. She focuses on bridging gaps between disciplines and adapting innovative and flexible approaches. Her work spans different industries with a particular interest in healthcare and finance. In a prior life, Priyama owned and operated a design consultancy, and also taught design thinking at a prominent design college in India.

Dana Ortegon's pic

Dana Ortegón

Plain language/readability and health & financial literacy are Dana’s not-so-secret passions. She also loves helping clients figure out the what’s, why’s, when’s, and how’s that make their content work harder and smarter. When Dana isn’t waving her magic wand at sentences, she can be found huddled with experience strategists and designers, hammering out personas, exploring user journeys, and pondering the intricacies of behavior change.

Thanks to our food and beverage sponsor this year!


Market Street Talent is a specialized staffing and consulting firm and it is a company that helps focused on staffing solutions for Information Technology positions. From our offices on the Seacoast of New Hampshire, we service companies across a wide range of industries from Greater Boston to Greater Portland and beyond. Learn more: https://marketstreettalent.com/

Thanks to our host this month!


Mad Pow Logo

Since 2000, Mad*Pow has partnered with industry leaders like Cigna, ESPN, John Hancock, Pearson, Microsoft and Google. They have received honors from the Webby Awards, the W3 Awards and the Inc. 500. Their team of 60+ works out of offices in Boston and Portsmouth NH. Learn more about Mad*Pow.

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Time and Location

6:00 – 6:30 Networking and refreshments

6:30 – 7:30 Presentation

7:30 – 8:00 Networking

27 Congress Street, Portsmouth, NH 03801

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