Does Anyone Speak Healthcare?
We live in an era when healthcare is getting more complex, not less. Health literacy is low, due to a combination of the complexity of the system, the complexity of the human body, and the state many people are in when they come to us. Patients and their families or friends are stressed, scared, and struggling to focus at the times they most need to use our websites, read our articles, or interact with our devices. This can lead to anything from higher costs to misused prescriptions.
It’s up to us as health and design professionals to bridge the gap. Our work can educate, guide, even build connections for patients and their families to work with their healthcare providers and payers.
At this event, participants will:
- Look at examples of how health communication can be done well digitally
- Discuss methodologies for designing for voice, AI, and other technologies of the future
- Identify digital opportunities for communicating with patients across the health ecosystem
- Review tools that can improve readability, accessibility, and health literacy in the digital sphere
Marli Mesibov is the VP of Content Strategy at the digital UX agency Mad*Pow. Her work spans strategy and experiences across industries, with a particular interest in healthcare, finance, and education. She is a frequent conference speaker, a former editor of the UX publication UX Booth, and was voted one of MindTouch’s Top 25 Content Strategist Influencers in 2016. Marli can also be found on Twitter, where she shares thoughts on UX Design, content strategy, and Muppets. You can learn more about her and her work at http://marli.us
Thanks to our host and sponsor this month!
Since 2000, Mad*Pow has partnered with industry leaders like Cigna, ESPN, John Hancock, Pearson, Microsoft and Google. They have received honors from the Webby Awards, the W3 Awards and the Inc. 500. Their team of 60+ works out of offices in Boston and Portsmouth NH. Learn more about Mad*Pow.
Time and Location
6:00 – 6:30 Networking and refreshments
6:30 – 7:30 Presentation
7:30 – 8:00 Networking
Mad*Pow – Portsmouth Office
27 Congress Street, Portsmouth, NH 03801
Parking available on the street or at Hanover Parking Garage.