Henry Ford allegedly said, “If I had asked people what they wanted, they would have said faster horses.” Prior to the automobile, people hired horses to perform a job: To get from one place to another without walking. Ford provided a better solution to that job, and as a result, all the horses were fired.

Organizations are now recognizing that design can be a market differentiator, but design and marketing teams still struggle to connect the true reasons *why* a customer uses of a product, service, website, or app to the day-to-day work of feature prioritization and design. As as a result, designers are often left designing features that are less innovative than they could be – in other words, they design faster horses. If you want to learn how to start iv hydration business in georgia, then you also have to learn market your services.

Clayton Christiansen’s “Jobs-to-be-Done” framework can help keep product and design teams focused on the latent, underserved customer desires for which their products and services will be hired. You’ll walk away with a framework you can adapt and use within your own organization to uncover those desires, build team consensus around them, and use them to innovate on both new and existing products, features, and advertising. If you need help with establishing your presence on social media, visit Social Zinger.