Nov. 27th, 2018 – Right Place, Right Time: Content, Personalization, and Visualization

Right Place, Right Time: Content, Personalization, and Visualization The hardest thing about personalization? Managing expectations and setting priorities. When anything is possible, how can you frame the discussion to focus on what is feasible and achievable? We’ll look at common assumptions about personalization, visualization examples from workshops, and strategies for creating “conditional content” that matches Read more about Nov. 27th, 2018 – Right Place, Right Time: Content, Personalization, and Visualization[…]

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Sept. 25th, 2018 – Unpacking The Design Process

Unpacking The Design Process A playbook for successful design engagements I love the elegant simplicity of the design process: understand, envision, prototype, test, and build. Five powerful words that promise repeatable success. The problem is applying the design process in most organizations is never as simple as these five words — even in design-centric organizations. Read more about Sept. 25th, 2018 – Unpacking The Design Process[…]

May 23rd, 2018 – Why Does Your Customer Hire Your Product? Design Thinking Using Jobs-to-be-Done

Why Does Your Customer Hire Your Product? Design Thinking Using Jobs-to-be-Done Henry Ford allegedly said, “If I had asked people what they wanted, they would have said faster horses.” Prior to the automobile, people hired horses to perform a job: To get from one place to another without walking. Ford provided a better solution to Read more about May 23rd, 2018 – Why Does Your Customer Hire Your Product? Design Thinking Using Jobs-to-be-Done[…]

Apr 24th, 2018 – How to design the way people experience YOU during presentations.

How to Design the Way People Experience YOU During Presentations We have information, we need to get it to an audience, so we put it on slides, sometimes we even practice what we’re going to say, but are we thinking of how the audience experiences our delivery of that information? In this one hour presentation, Read more about Apr 24th, 2018 – How to design the way people experience YOU during presentations.[…]

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Mar 27th, 2018 – Building Understanding: Improving User Feedback Through the Power of Serious Play

Building Understanding: Improving User Feedback Through the Power of Serious Play Design quality is intimately tied to the depth and accuracy of how users describe their experiences. Accessing subconscious thoughts and feelings of users improves the clarity of user-expression. In a hands-on session, you will experience LEGO® Serious Play® as a methodology to access subconscious Read more about Mar 27th, 2018 – Building Understanding: Improving User Feedback Through the Power of Serious Play[…]