Measuring the Impact of Design
How can you articulate the benefits of your design strategies? I’ll talk about a framework for articulating metrics at the right altitudes to ensure design experimentation conveys impact and outcomes and has space to prove and disprove hypotheses.
- how to clarify business and user problem statements
- how to articulate your hypotheses
- how to find metrics that matter
Jen Cardello, VP of User Experience Research & Insights Fidelity Investments
Jen has spent over 20 years helping organizations optimize human-centered design to deliver customer value and gain business advantage. She currently leads Fidelity’s User Experience Research & Insights team. Her expertise is in scaling design and research capability across large agile organizations through democratization and the creation of design measurement, systems, and frameworks. You can find Jen on Linkedin at https://www.linkedin.com/in/jencardello/.
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Virtual meeting. A meeting link will be provided after you register.