Blazing the Trail: Leading Design Within an Enterprise
It’s easy to spot designers working for start-ups, boutique agencies, or for small to medium-sized tech companies, whose work is focused on a single product or suite of related products; all with the goal of creating an optimal user experience and driving business results. But what if you find yourself in the center of a large enterprise, designing products or systems for your enterprise’s employees (aka, your fellow co-workers), where business goals are not as easily defined? What if the larger enterprise’s goals feel abstract or materially unrelated to your role? If you’re a designer working within an enterprise, there’s a high likelihood your experience feels very different from those of other designers working in smaller settings. It can be hard to identify with broader design industry conversations, or even apply best practices directly to your work. But don’t lose heart! Despite these unique challenges, you can still deliver design excellence and help drive results that your enterprise—and importantly, you—can feel proud of. Attendees will come away with ideas to:
- Help introduce, define, and influence a forward-thinking discipline in a large-scale enterprise where UX is relatively new
- Adopt and apply best practices to drive design excellence and business results
- Adapt design and research to large-scale, internally-facing products/systems that need to accommodate diverse user needs and ever-growing capabilities
- Keep current, build your internal UX community, and stay inspired
Christine Fajardo, Product Design Lead at Liberty Mutual
Christine Fajardo spent 16 years as a graphic designer before pivoting to UX. As a Product Design Lead inside Liberty Mutual’s Corporate Technology market, she is focused on creating an optimal user experience for many of Liberty’s internal applications and systems, which support her fellow co-workers in their daily work both as employees and as people. Her experience designing both within and for the enterprise has expanded her perspective on what it means to drive excellence in product design and technology in the context of a large corporation.
You can find Christine on Twitter at @cmfajardo.
Thanks to our sponsor!
Market Street Talent is a specialized staffing and consulting firm focused on staffing solutions for Information Technology positions. From our offices on the Seacoast of New Hampshire, we service companies across a wide range of industries from Greater Boston to Greater Portland and beyond. Learn more: https://marketstreettalent.com/
Virtual meeting. A meeting link will be provided after you register.