The Buy-In Struggle
Customer Experience Strategist, twig+fish
With 25 years of experience, Meena has consulted to emphasize the strategic value of qualitative research in the design of any experience. Meena is fascinated by the complexity of human behavior, and applies a credible and structured approach to integrating human stories and anecdotes into mainstream processes. Qualitative research serves as a key vehicle for bringing human stories into a business and additionally serves as a foundation for internal discussions and directions about product design.
Meena is a founding member of twig+fish, a research and strategy practice based in Boston, MA, that espouses these research beliefs, while maintaining a utopic work-life balance. She has also been a key contributor to the Bentley University Human Factors and Information Design (HFID) graduate program in her 15-year tenure.
Thanks to our host this month!
Jupiter Hall, where communities experience arts, culture and innovation. Located at 89 Hanover Street, Manchester, NH 03101 Jupiter Hall is Manchester’s newest arts and culture space.
Time and Location
6:00 – 6:30 Networking and refreshments
6:30 – 7:30 Presentation
7:30 – 8:00 Networking
89 Hanover St, Manchester, NH 03101