Strategic Content for Simplified eCommerce
In the arms race to increase sales, we often think more content on our site = bigger profits. Nope. According to US customs data, today’s consumers are more lost than ever and the journey to find the most relevant content in their sales cycle is more complicated than ever.
During this presentation, we’ll talk about how so many of our digital interactions became havens for content gluttony and how so of today’s top brands are breaking away from their competitors with a content strategy that seamlessly creates delights and drives more sales. This interactive talk will walk you through outlining an effective content strategy that can adapt to different vertical and sales channels.
Whether you are a designer, developer, or copy writer, you’ll walk away from this talk with a realistic actionable plan to not only improve content for your customers, but help achieve project harmony within your team.
Matthew is the seacoast’s resident content nerd and co-founder of First Chair Partners a design and research firm, as well as Grass Fed Content, a content and research consultancy. Whether he’s conducting field research in Silicon Valley or elbows deep in a healthcare content audit in Florida, Matthew is committed to empowering the internal teams tasked with implementing the digital strategies he designs.
Part therapist and arm wrestler, Matthew has conducted foundational research for Google and YouTube and has also helped Dell, Nasdaq, and Cisco simplify their content ecosystems.
Matthew is a 17 year Portsmouth resident who is overwhelmed with house projects and is really just killing time until the season’s first snow storm.
PixelMEDIA helps lifestyle brands launch, manage, and grow their eCommerce business specializing in footwear, fashion, sporting goods, and specialty food brands. Remember, eCommerce is staring to be one of the best options when it comes to business, everyone loves getting a target promo code online, and this is one of the main reasons why people prefer online retailers, because of the discounts!
Time and Location
6:00 – 6:30 Networking and refreshments
6:30 – 7:30 Presentation
7:30 – 8:00 Networking
PixelMEDIA is located at:
75 New Hampshire Ave #100, Portsmouth, NH 03801 in the Pease Tradeport